What is CRM and what does it do?
A Customer Relationship Management (CRM) system is designed to manage and maintain customer relationships, track engagements and sales, and deliver actionable data. For most businesses, their most important and valuable asset is their customers. As a business grows so too does your customer data and it will soon become apparent that you need a central place for all this information. Ultimately, a great CRM solution will enable you to quickly identify who your customers are, provide you with all their contact information, reveal how they interact with you and provide insight into your new business pipeline. Your prospective and current customers can also experience frustration if your team isn’t aligned. It is important to remember that they have a relationship with one company, not multiple individuals. Everyone within your company should have the ability to access your customer data to enable them to pick up a conversation where another colleague left off; these are the type of challenges a Customer Relationship Management system can solve.
If you are new to CRM or business software, we have created a useful glossary of all the key terms to help you – click here.
Let’s take a look at what your research and decision process might look like, as well as answer some of the questions you might have…