Transforming Sales Efficiency for Wasps Rugby Club with Dynamics 365

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Wasps rugby supporters flying flags in the stands

Wasps Rugby Club is a Premier-League Rugby Club based in Coventry. Over the years, the team has won 12 major titles and, due to continued success, required a bespoke CRM solution to support the sales side of the business.

Background & Challenges

Background:

Wasps Rugby Club is a Premier-League Rugby Club based in Coventry. Over the years, the team has won 12 major titles and, due to continued success, required a bespoke CRM solution to support the sales side of the business.

Challenges:

  • Over-customised System: Previous system customisations made software updates and changes challenging, risking system stability.
  • Rigid Sales Process: Existing sales process did not align with actual business operations, leading to inefficiencies and extended sales cycles.
  • Limited Visibility: Management lacked comprehensive insights into sales activities and performance due to fragmented data and manual processes.
  • Data Silos: Sales data stored in spreadsheets resulted in lost information and hindered accurate reporting and forecasting.
  • Mobile Access: Lack of mobile access to CRM data restricted sales teams from capturing crucial information on-the-go.
Wasps rugby supporters flying flags in the stands

The Solution & Implementation

Discovery & Planning:

Pragmatiq conducted a thorough analysis of Wasps Rugby Club’s sales operations, engaging with key stakeholders to ensure tailored solutions that addressed their specific challenges effectively.

Custom Business Solution Implementation:

  • Unified Dynamics 365 Interface: Upgraded to the latest version of Dynamics 365, unifying the user interface and simplifying navigation and data access.
  • Standard Functionality Implementation: Replaced complex customisations with standard Dynamics 365 features like Leads & Opportunities for improved reliability and ease of use.
  • Outlook Integration: Integrated Outlook with Dynamics 365 to sync emails automatically, improving data accuracy and reducing manual effort.
  • Mobile App Deployment: Introduced a mobile app for Dynamics 365, enabling sales teams to access and update CRM data in real-time, enhancing productivity and data accuracy on-the-go.
  • Power BI Implementation: Implemented Power BI for advanced reporting and analytics, providing comprehensive insights into sales performance, pipeline health, and trends.
  • Streamlined Booking Process: Rearchitected the booking process to integrate seamlessly with Wasps’ existing booking system, enhancing efficiency and coordination between sales and operations.
wasps rugby team during a match, with one player jumping and holding the ball

“We approached Pragmatiq to help us with our Microsoft Dynamics CRM platform. We had developed a bespoke system over the years to manage the day-to-day sales processes of the Commercial team, however, we felt that working with a specialist Dynamics partner would be a much better approach for the business. We have now been working with Stuart, Jamie, and the team for just over 12 months, and to say we have been impressed with their approach would be an understatement. The dedication, knowledge, and customer service shown to the delivered projects has been exceptional and their innovative approach to business is inspiring. They have guided us every step of the way and have succeeded in changing our platform for the better. It has provided us with a much more efficient way of working and supported us with business intelligence that we haven’t seen before. We also benefit from real-time, top-level dashboards that make reporting back to stakeholders a very simple process.”

James Wootton Head of Commercial Sales at Wasps Rugby

The Transformation

Results:

  • Improved Visibility & Access to Information: Centralised all sales data within Dynamics 365, enabling management and sales teams to have a unified view of the sales pipeline and performance metrics. Power BI reports provided detailed insights, facilitating informed decision-making and strategic planning.
  • Enhanced User Experience: Simplified and streamlined the sales process within Dynamics 365, aligning it with actual business practices. This improved user adoption and satisfaction, reducing manual workarounds and enhancing data integrity.
  • Time Saved: Reduced the time required to input opportunities by implementing standard Dynamics 365 functionalities, improving efficiency in sales operations. Previously, each opportunity entry took approximately 7 minutes, now reduced to 2-3 minutes per entry.
  • Streamlined Product Selection: Optimised the product selection process through Dynamics 365’s Unified Interface, making it quicker and more intuitive for sales teams to assist customers effectively.
  • Future-Proof System: By transitioning from customised solutions to standard Dynamics 365 features, Wasps Rugby Club now has a scalable platform that can evolve with their business needs, ensuring long-term operational efficiency and flexibility.

Contact us today to discuss your specific needs and start your journey towards enhanced sales efficiency and operational excellence.

Read full case study here
Wasps rugby team during match

“This project was very rewarding in the respect that we have provided a solution to Wasps that has moved them away from an over-customised, inefficient setup that was not fit-for-purpose, to a new improved way of working that is aligned closely with their processes and to standard Microsoft Dynamics 365.”

Jamie Evans Technical Director at Pragmatiq

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