Pragmatiq worked with NatureMetrics to transform their over-customised set-up, to one that suited their day-to-day operations and helped improve efficiency across the organisation…

NatureMetrics is a world-leading provider of biodiversity monitoring data, using environmental DNA (eDNA) surveys, metabarcoding and more.

Founded in 2014, NatureMetrics has expanded rapidly to service the growing global demand for robust biodiversity monitoring.

Previous Challenges

  • NatureMetrics previously used Microsoft Dynamics 365 Sales, however, it faced challenges due to the over-customisation of the system
  • Usability of the previous set-up presented challenges from a user perspective; users found it difficult to navigate the data in the system, making them less productive in daily tasks
  • Lack of structure within the system impacted management reporting and the ability to gain key insights, particularly around the business development pipeline
  • Wanted to integrate with Dynamics 365 Business Central and faced limitations due to the data set-up
  • Required a solution that not only fits current processes, but can adapt and grow with the organisation as expansion continues

The Solution

  • Re-architected the Dynamics 365 Sales system, following more structured processes to enable NatureMetrics to adopt standard features like Product and Pricelists, Quotes, Discounts, etc.
  • By improving the data structure, we aimed to also improve reporting capabilities
  • Leveraged Microsoft Power Automate to send notifications to users
  • Implemented a web form integration
  • Adopted an intelligent approval process to improve the productivity of employees and fit around day-to-day processes
  • Implemented an integration with Dynamics 365 Business Central integration
  • Implemented Dynamics 365 Marketing

The Benefits

  • Improved visibility and access to information
  • Improved overall operational & process efficiency with an easy-to-use and well-integrated system
  • Advanced marketing capabilities
  • A stable, scalable platform that supports future expansion plans
  • Enhanced management reporting; NatureMetrics can easily understand areas that need extra focus and improvement, as well as areas that are performing well such as regions, or product lines

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