Brand Finance's Digital Transformation with Dynamics 365 Project Operations
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Brand Finance is a leading independent brand valuation and strategy consultancy with a presence in over 20 countries. Headquartered in London, Brand Finance has been assisting businesses for over 20 years in understanding marketing finances and building robust business cases for brand decisions, strategies, and investments.
Background & Challenges
Background:
Brand Finance previously used Microsoft Dynamics 365 Sales to support their sales activities but lacked an integrated solution for managing their operational side. The business heavily relied on spreadsheets and manual time entry systems for project management, which posed several challenges.
Challenges:
- Disparate Systems: Use of spreadsheets and manual time entry for resource management.
- Lack of Visibility: Difficult to gain end-to-end visibility of projects.
- Resource Scheduling: Challenges in scheduling resources with the right skills and managing capacity.
- Global Operations: Operated with multiple currencies and needed better control of global project pricing.
- Reporting Needs: Recognised the need for advanced reporting capabilities to accommodate future requirements.
The Solution & Implementation
Discovery and Planning:
After assessing Brand Finance’s requirements, Pragmatiq implemented a tailored solution using Microsoft Dynamics 365 Project Operations, extending the functionality already in use with Dynamics 365 Sales.
Execution:
- Dynamics 365 Project Operations: Configured to support end-to-end project management, including time registration, milestone invoicing, resource scheduling, and capacity management.
- Resource Scheduling: Utilised standard resource skills and competency features within Dynamics 365 to automate resource scheduling, supported by a resource scheduling board for visualising bookings and capacity.
- RAID Log Entity: Developed to track risks and issues for each project and custom project milestones, with automated email notifications for finance when a milestone is ready to invoice.
- Microsoft 365 Integration: Established integration with Microsoft 365 (Word, OneNote, Excel, SharePoint, Teams, Outlook) to enhance cross-department collaboration and efficiency.
- Extended Dynamics 365 Sales: Reviewed and re-architected the existing Dynamics 365 Sales system to align with project operations and best practices.
- Power BI for Reporting: Implemented Microsoft Power BI for management reporting, creating dashboards and reports for key financial insights and project tracking.
The Transformation
Results:
- Leaner Application Landscape: Consolidated multiple systems into Dynamics 365, reducing costs and increasing user adoption and flexibility for future growth.
- Improved Visibility and Access to Information: Centralised data reduced search time and enhanced daily task efficiency.
- Enhanced Resource Scheduling: Automated scheduling of resources with the right skills globally, improving efficiency.
- Improved Operational Efficiency: Streamlined processes and reduced the need to switch between disparate systems, reflecting accurate project management workflows.
- Stable Platform for Future Growth: Customisable Dynamics 365 platform supports business scaling and changing requirements.
- Increased Insight for Decision-Making: Advanced reporting capabilities with Dynamics 365 and Power BI provide valuable insights for informed decision-making.
Contact us today to explore how we can transform your business with expert Dynamics 365 consultancy and tailored solutions.
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