We’ve got a new look!

Jessica Compton,

March 13th, 2022

5 min read

Over the past few months, we have been working behind the scenes on our new branding and website, and are excited to reveal our refreshed look. We wanted to share more about our journey up until this point and the story behind our choices, so keep reading to find out more…

Refining our name

You might have noticed that we have dropped ‘solutions’ from our name. As we have evolved over the years, this part of our identity has felt less significant, as we are more than just a solutions provider; we work closely with our clients to become an extension of their team.

To accompany our name change, we have refreshed our branding and have a new logo that we are proud to reveal.

We wanted a strong logo, that was unique, and really reflects the story and ethos of Pragmatiq. The blue arrow represents progression and moving forward, which is what we strive for in both our business, and that of our clients with the solutions we implement.

Redesigning our website

Alongside our rebrand, we are also proud to share our new website. We wanted a website that not only met our organisational goals, but also one that provides a streamlined and enjoyable user experience, ensuring that visitors could find and engage with the content they require, in the best way possible.

A word from our Managing Director…

“We have been working hard behind the scenes on this rebrand for several months, refreshing key elements of the business such as our name, logo and website. Since the company was founded in 2017, we have grown significantly, evolved our product offering, moved into new premises and have no plans to slow down. We wanted a bold, modern brand image that echoed our past and demonstrates our development as a forward-thinking company.”

Stuart Goldwater, Managing Director at Pragmatiq

Who we are

We have always had a strong sense of who we are, why we do what we do, and how we do it, however pinning down the right words to represent this hasn’t always been easy.

As part of our brand refresh, we reviewed our purpose, values and what makes us different, to ensure these truly reflected Pragmatiq. Over the course of the last few months, several brainstorming sessions have been held amongst the team, gathering input from everyone and discussing the points that define us as a company.

Take a look at our refined messaging below…

Our Purpose

Pragmatiq understands that success in business is grounded in helping others succeed. Customers are at the heart of everything we do and we want to accomplish great things by enabling our clients to do the same.

Our Values

Since the company was founded, we have worked hard to develop and maintain a strong company culture and supporting values. Our values embody who we are and underpin everything we do as a business. Additionally, they help us to ensure all activities and initiatives related to hiring, promoting, development and reward are aligned.

Be ‘Pragmatiq’

Providing the best possible technology and practical considerations to help a company thrive.

Demonstrate excellence in everything we do

There is an uncompromising standard that we aim to achieve in all that we do within the business.

Approach challenges with a ‘can do’ attitude

Solving problems is critical to both ours and our customers’ success. When faced with each challenge, we approach it with a solutions-focused mindset to get the ‘job done’ successfully.

Be a team player with a collaborative mindset

Believing great ideas come from everywhere. We seek to create an environment where the best ideas, regardless of their source, have a chance to flourish.

Go the extra mile

We strive to be the best and at times this means we are willing to push a bit further to ensure a successful outcome.

What Makes us Different

A consultative focus

Taking technology out of the conversation initially; working closely together to understand the business, processes, challenges and what is trying to be achieved, so we are able to advise on the right solution. The customer’s business model is always our starting point and we are uncompromising in our approach to be more than just a ‘technology company’.

We are passionate and we care

We are passionate about what we do and head into work every day excited about working with our customers and what we can achieve. We recognise if you like what you do, you will do it better and deliver to a higher standard.

Simple language

Often IT resources cannot translate ‘technical jargon’ which is a common barrier. Our consultants are not only technically capable, but are able to identify business challenges and explain how they can be solved in simple language.


Get in touch

We are proud of the journey we have been on to get to this point and are excited for our next chapter as Pragmatiq.

If you would like to find out more about Pragmatiq and how we can support your business, please get in touch via the contact form below, or email us at info@pragmatiq.co.uk / call us on 01908 038110. 

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