Reasons to Invest in Membership Management Software
Growing membership organisations all share similar problems. Some examples of these are; acquiring more members requires your dedicated focus but you lack available time, it is increasingly hard to gain insight into member behaviour, your current software no longer adequately supports you and your customers’ demands are growing due to a rise in expectations. Membership management software can help solve these challenges and enable you to move your organisation forward.
Within this blog, we will explore further reasons to invest in member management software…
Membership software gives you control of your time
Running a membership-based organisation can be a time-consuming operation. Your day may be filled with tasks such as processing applications, renewals and keeping up with communications. Unfortunately, this can mean there is little time left for focusing on growing your business and putting into action future plans. A membership management CRM offers you a scalable solution to support your business growth and will help to future proof your organisation. Additionally, the software will streamline your processes (and in some cases automate them entirely) instead of having to add additional administration staff to your team, which can be a costly solution.
Data gives insight into member behaviour
With your current software, gaining enhanced insight into your member behaviour and analysing it, may be difficult. However, this is an important aspect of membership management and ensuring your system has the relevant capabilities will be the key to engaging with your members. Here are a few examples of what this involves:
- Identify when members’ engagement rate is lower and target them with specific campaigns
- Automatically notify members when their subscription is up for renewal
- Monitor member interests for future upselling
- Personalise your communications with them based on information in the CRM
- Offer rewards based on positive engagement
- Identify areas for improvement
By gaining insight into member behaviour, your organisation will be well placed to respond to growing consumer demands; in today’s society, the expectation to meet and exceed your clients’ needs is greater than ever before. The ease in which information can be accessed, the competitiveness of your industry and people’s desire to receive an all-round experience, are all factors that you should consider.
Your current software doesn’t scale with your growth
Your current software may be restrictive when it comes to growing your organisation. As you become more established, your requirements shift and therefore you need a suitable system to meet these. Below are a few challenges you may recognise:
- You have reached member capacity
- You are unable to manage records effectively
- Your user team is growing and need additional access
- Your business processes are changing
It is also important to ensure you are consistently attracting, converting and retaining members, both today and in the future. Therefore, legacy software might be holding you back and it is time to update your technology.
Your analytics and reporting capabilities are limited
Your current system makes it a challenge to gain advanced insight into your member data. On top of this, each month you spend a significant amount of time gathering information from spreadsheets and other systems. Pulling together detailed reports regarding areas such as member acquisition & retention, are time-consuming tasks that could be simplified. You need a system that allows you to set up dashboards and reports for quick and accurate access to key metrics and details. Additionally, having your key information interpreted in a user-friendly way, will allow you to make more informed decisions for your organisation.
Full Case Study: The Drapers' Company
The Drapers’ Company is one of the 110 livery companies in the City of London. As a philanthropic institution, interests vary across a range of charitable areas, with a particular focus on education, prisoner rehabilitation, and older people’s care. The organisation also encourages volunteering opportunities where possible.
Pragmatiq was engaged to design, develop and implement a cloud-based system built on Microsoft Dynamics 365.