Lagan’s Foundation adopts Custom CRM system using Dynamics 365

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Learn how Pragmatiq helped Lagan’s Foundation enhance their operational efficiency and streamline processes with a bespoke CRM solution.

Background & Challenges

Background:

Lagan’s Foundation is a charity established in 2013 supporting families with babies and young children facing heart defects or feeding difficulties. The charity has quickly expanded its reach across the North-West of the UK, necessitating the need for a scalable and efficient operational system.

Challenges:

  • Outdated Systems: Existing systems were decentralised and inefficient, hindering productivity and data accessibility.
  • Complex Data Management: Searching and navigating through the database was time-consuming and overwhelming.
  • Lack of Visibility: Difficulty in identifying key channels and new opportunities for fundraising and volunteer engagement.
  • Unstructured Processes: Carer & Volunteer application processes lacked clear stages and efficient tracking mechanisms.
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The Solution & Implementation

Discovery and Planning:

We conducted a comprehensive business analysis into Lagan’s Foundation’s unique requirements and challenges to effectively craft a system that meets their needs. After establishing this we were able to determine that a bespoke Dynamics 365 CRM solution would be best suited to accommodate the charities needs.

Execution:

  • System Redesign: Re-architected the CRM system to streamline data management for families, volunteers, and medical representatives.
  • User Interface Customisation: Redesigned the UI to display relevant information only, improving user experience and productivity.
  • Application Process Automation: Implemented Dynamics 365 and Power Automate integration for seamless Carer & Volunteer application tracking.
  • SharePoint Integration: Integrated SharePoint to centralise document storage and access for applications and volunteer records.
  • Unified Interface Upgrade: Implemented Dynamics 365 Unified Interface for enhanced system performance and usability.
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The Transformation

Results:

  • Improved Visibility: Enhanced data visibility and accessibility, enabling quicker decision-making and targeted donor engagement.
  • Increased Productivity: Structured processes reduced administrative burden, allowing staff to focus more on core activities.
  • Enhanced User Adoption: Intuitive design and personalised user views improved user satisfaction and adoption rates.
  • Optimised Application Process: Streamlined Carer & Volunteer applications reduced processing time and minimised data duplication.

 

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