Microsoft Dynamics 365

Benefits of MS Dynamics 365 Customer Service

Jessica Sheridan, Marketing Manager

April 10th, 2024

5 min read

On average, it costs five times as much to attract a new customer than to keep an existing more. It is therefore no surprise that organisations focus significant efforts on providing customers with excellent customer service that helps build strong relationships that last.

A beneficial solution that has been found to help with this is Microsoft Dynamics 365 Customer Service, helping organisations provide end-to-end support that covers all bases. But what does this solution do and why are organisations finding this tool so beneficial, find out in our blog.

What is Microsoft Dynamics 365 Customer Service?

Microsoft Dynamics 365 Customer Service is a comprehensive cloud-based solution tailored to help businesses manage and optimise their customer service. The solution offers a wide array of features to ensure agents can provide excellent service across various channels.

Uses of Dynamics 365 Customer Service:

  • Comprehensive Case & Queue Management
  • Monitor and Enforce Service Level Agreements
  • Centralised Knowledge Base
  • Omni-channel Interactions Across Email, SMS, Phone, Chat, & Teams
  • Personalised Communications Tailored to Each Customer
  • Unified Routing Ensures Best Service Agent is Assigned
  • Automation and AI Streamline Activities and Increase Speed of Case Resolution
  • Track accounts, contacts, leads & opportunities
  • Comprehensive Insights Through Reports & Dashboards

centralised customer service hub a benefit of dynamics 365 customer service

Top 5 Benefits of Dynamics 365 Customer Service

1. Personalised Customer Service that Drives Retention

Dynamics 365 Customer Service enables businesses to provide personalised service, a crucial aspect of enhancing customer satisfaction and loyalty. By offering a 360-degree view of each customer, the platform allows agents to access detailed customer histories, preferences, and past interactions. Moreover, sentiment-based routing ensures that cases are assigned to the best possible agent ensuring that individual customer needs are met as quickly as possible, fostering a more engaging and better customer service experience.

Additionally, the system’s omni-channel capabilities ensure that agents interact with customers through their preferred channels, whether it be over email, chat, phone, etc.

2. Empower your Employees

Disconnected systems often make it hard for employees to keep track of all crucial client data, which can lead to miscommunication, inefficiency and mistakes.

Dynamics 365 for Customer Service provides a centralised solution that provides service agents with the ability to provide end-to-end customer service. This is made possible through:

  • Centralised Knowledge Base: Help your agents find answers quicker than ever with a comprehensive, easily accessible knowledge base
  • Intelligent Routing: Assign cases to the best possible agent by considering workload and expertise, ensuring efficient and effective case resolution
  • Customer Service Hub: Streamline access to all relevant information, making it easy for agents to find specific details regarding clients, or cases
  • Automation of Repetitive Tasks: Free up agents’ time by automating routine and repetitive tasks
  • Seamless Integrations: Enhance productivity with integration, such as Microsoft Teams, allowing agents to collaborate effortlessly.

Additionally, the solution provides organisations with comprehensive insights into key business metrics, such as customer feedback. These insights can be used to provide actionable feedback and recommendations to customer agents, continuously improving the customer service they are providing.

3. Anticipate and Adapt to Changing Customer Needs

Customer demands and market trends are constantly changing and evolving, and businesses must stay ahead of these changes to remain competitive. However, without the right systems in place, understanding and tracking developing customer needs can be complex and time-consuming.

The solution includes built-in AI capabilities, known as Copilot in Dynamics 365 Customer Service, that leverage data from client interactions and cases. The intelligent system provides actionable insights, flags emerging trends, and more. For example, AI functionality can provide real-time suggestions, based on similar cases, or provide customers with next best actions on cases, increasing efficiency and case resolution rates.

dynamics 365 customer service insights dashboard helping service agents be more efficient

4. Support at Anytime, from Anywhere

As a cloud-based solution, the customer service application is accessible from anywhere, anytime, from any device. This breaks down the barriers for on-the-go or remote working and allows your staff to deliver outstanding customer service whenever required.

5. Grows with your Business

It is important that the solution you choose to support your business can adapt and grow with your business over time, whatever your requirements. As a customisable solution, Dynamics 365 Customer Service provides a more stable platform to build on in the future as your business scales and requirements change. For example, Dynamics 365 Customer Service Licenses have various options, making it easy to add new users, upgrade functionality, and adapt to any changes.

Additionally, the Dynamics platform benefits from regular updates, new features and improved capabilities to ensure your organisation is working with the most up-to-date technology.

Dynamics 365 Customer Service Case Study

Don’t just take our word for it, read the ZEST Customer Service Case Study.

For any further questions feel free to contact Pragmatiq at info@pragmatiq.co.uk, or give us a call at 01908 038110. Alternatively, fill out the form and a member of our team will be in touch shortly.

 

Want to keep in touch?

Sign up to our newsletter for regular updates.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Book an Exploratory Call