Microsoft Forms vs D365 Customer Voice: A Detailed Comparison

What is Microsoft Forms?

Microsoft Forms is a simple, user-friendly survey tool that allows businesses to collect data through polls, quizzes, and feedback forms. It’s part of the Microsoft 365 suite and is designed to provide quick, easy access to data collection, offering basic analytics and simple survey creation. It’s perfect for small businesses or teams needing a straightforward solution for surveys and quizzes. 

Key features of Microsoft Forms:

• Ease of Use: Intuitive interface for creating surveys, quizzes, and polls. 
• Integration with Microsoft 365: Works seamlessly with tools like Excel for easy data analysis. 
• Real-time Responses: Collect data and view responses in real-time. 
• Simple Customisation: Basic options like multiple-choice, text input, and ranking questions. 
• Exporting Data: Easily export responses to Excel for analysis. 

What is D365 Customer Voice?

D365 Customer Voice is an advanced feedback and survey tool that is part of the Microsoft Dynamics 365 suite. It offers businesses the ability to create highly customisable surveys, collect feedback across multiple channels (email, SMS, web), and gain deep insights through advanced data analysis. Unlike Microsoft Forms, D365 Customer Voice integrates seamlessly with other Dynamics 365 tools, making it ideal for businesses seeking actionable insights and integration with their customer relationship management data. 

Key features of D365 Customer Voice:

• Advanced Survey Creation: Highly customisable surveys with logic branching, multi-page surveys, and dynamic content. 
• Omnichannel Feedback: Collect feedback via email, SMS, web, or mobile apps. 
• Powerful Analytics: Leverages AI to analyse responses for actionable insights. 
• Integration with Dynamics 365: Seamless connection with D365 Sales, D365 Marketing, and Power BI. 
• Real-time Reporting: Visualise and interpret data immediately with built-in reporting tools. 

You can find out more in our blog on the ‘Top 10 features of D365 Customer Voice“.

What is the difference between Microsoft Forms and D365 Customer Voice?

The key difference between Microsoft Forms and D365 Customer Voice lies in the complexity and purpose of the tools: 

• Microsoft Forms is focused on simplicity, making it great for quick surveys, polls, and quizzes. It’s easy to use and requires minimal setup, offering basic reporting features suitable for small-scale surveys. 
• D365 Customer Voice, on the other hand, is designed for businesses looking for more advanced features, such as custom survey creation, deeper data analysis, and integration with other Dynamics 365 tools. It is a more comprehensive solution that can handle complex survey needs and provide actionable insights through AI-driven analytics. 

While Microsoft Forms is ideal for businesses needing a simple, quick feedback tool, D365 Customer Voice is better suited for businesses looking for robust, scalable feedback systems integrated with their CRM data. 

A detailed comparison: Microsoft Forms vs D365 Customer Voice

Usability and Setup

Microsoft Forms is a strong option for organisations needing to get simple surveys up and running quickly. The user-friendly drag-and-drop interface makes it accessible to most users with little to no training. However, its simplicity comes with limited customisation and integration capabilities. 

D365 Customer Voice requires a slightly higher level of setup and familiarity, but in return offers powerful survey customisation, automation, and deep integration with the Dynamics 365 platform. This makes it ideal for organisations that want to embed surveys into broader processes, track responses within D365, and generate more meaningful, actionable outcomes. 

Winner: While Microsoft Forms wins on speed and simplicity, D365 Customer Voice comes out on top for businesses that prioritise flexibility, integration, and long-term value. 

Data Analysis and Reporting

When it comes to analysing responses, Microsoft Forms offers basic reporting features, which can be exported to Excel for further analysis. While this is sufficient for small-scale surveys, it may not be enough for businesses looking to gain deeper insights. 

D365 Customer Voice, by contrast, provides advanced reporting and analysis, leveraging AI to help businesses uncover trends and actionable insights from customer feedback. Integration with Dynamics 365 also allows you to view responses in the context of your broader customer data. 

Winner: D365 Customer Voice for advanced analytics and insights. 

Integration with the Microsoft Ecosystem

Both tools offer integration with the Microsoft ecosystem, but D365 Customer Voice provides much deeper integration with other Dynamics 365 and Power Platform applications, such as D365 Sales, D365 Marketing, and Power BI. 

Microsoft Forms works well with other Microsoft 365 apps, but its integration with Dynamics 365 and other advanced tools is limited. 

Winner: D365 Customer Voice for better integration with Dynamics 365. 

Flexibility and Customisation

While Microsoft Forms provides a simple set of customisation options, such as multiple-choice questions, ranking, and text input, it falls short in complex use cases. It is best suited for straightforward feedback collection. 

D365 Customer Voice, on the other hand, offers extensive customisation features, such as logic branching, multi-page surveys, and dynamic content based on user responses. It allows businesses to build highly tailored feedback experiences. 

Winner: D365 Customer Voice for flexibility and customisation. 

Pricing 

Microsoft Forms is included with Microsoft 365 subscriptions, making it a cost-effective solution for businesses already using Microsoft 365. It is free for personal and small business use, which is ideal for small-scale operations. 

D365 Customer Voice is included with certain Dynamics 365 licences and provides a more advanced feature set. While it comes at a higher price point compared to Microsoft Forms, the investment is justified for organisations that require richer insights, automation, and seamless integration with the wider Microsoft ecosystem. 

Winner: Microsoft Forms for budget-friendly pricing; D365 Customer Voice for businesses needing more advanced features. 

Final thoughts: Choosing the right tool for your business

Choosing between Microsoft Forms and D365 Customer Voice ultimately depends on the scale of your needs and the level of integration required. If you need a simple, user-friendly solution for basic feedback collection, Microsoft Forms is a great choice. However, for businesses looking for advanced insights, customisation, and integration with Dynamics 365, D365 Customer Voice is the superior tool. 

At Pragmatiq, we can help you assess your needs and integrate the right solution for your organisation. Whether you’re looking for a straightforward survey tool or a deep data analysis platform, we’ve got the expertise to support you every step of the way.