Cookie Policy

Introduction and scope

Pragmatiq (Studio E1B Witan Studios, Witan Gate, Central Milton Keynes, Buckinghamshire, England, MK9 1EH, URL: (“Pragmatiq”) is responsible for the collection and processing of your data as they relate to cookies used in this website.

This policy explains how this website is using cookies in order to provide clear and relevant information to users on what choices the user has in terms of controlling what happens when they access our website. The policy uses the term ‘cookies’ to refer to cookies and similar technologies covered by the law (such as, for example, Local Shared Objects – commonly referred to as “flash cookies”, web beacons or bugs, including transparent clear gifs).

We recommend that you also read our Privacy policy to know more about Pragmatiq’s general commitment to data protection.

What is a cookie?

A cookie is a small file, typically consisting of letters and numbers, downloaded onto a device when the user accesses the website. Cookies are then sent back to the originating website on each subsequent visit. Cookies are useful because they improve the website’s functionality and overall performance and provide the users with a more personalised experience. They also give insights on the use of our website by our visitors and help us to understand how visitors are using our website and the services provided therein.

Cookies that we use

Cookies are used to improve the user’s experience on the website, as well as to develop aggregated statistics on the data collected for various reasons. These cookies allow us to distinguish you from other users of the website, which helps us to provide you with a good experience when you browse our website and also allows us to improve our website.

The cookies we use are “technical” and “analytical” cookies. They allow us to recognise and count the number of visitors and to see how visitors move around the site when they’re using it. This helps us to improve the way our website works, for example by making sure users are finding what they need easily. Read more about the individual analytical cookies we use and how to recognise them from the table below.

Strictly necessary cookies

These cookies are necessary for the website to function and cannot be switched off. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not then work. These cookies do not store any personally identifiable information.

Cookie name Source Expiry Default status
has-necessary-consent 30 days Always active

Performance cookies

These collect information about how visitors use a website, for instance which pages visitors go to most often, length of time spent on the site, and if they get error messages from web pages. These cookies don’t collect information that identifies you. All the information that these cookies collect is anonymous and is only used to improve how a website works.

Cookie name Source Expiry Default status
has-performance-consent 30 days OFF / subject to user consent

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). The information gathered by the Google Analytics cookies helps analyse how visitors use the website.

For more details on the cookies used by this website, please visit Google’s Cookie Usage page.

For more details on how Google processes your data, please visit Google’s Privacy Policy.


This website uses HotJar ( to collect information about how you interact with our website. The HotJar cookies allows HotJar to monitor how visitors use the website.

For more details on the HotJar cookies used by this website, please visit HotJar’s Cookie Information page.

For more details on how HotJar processes your data, please visit Hotjar’s Privacy Policy.

Cookies policy updating

The cookies policy of our website may be updated periodically, so it is recommended to consult this document each time you access the site, in order to be properly informed about any updates to our use of cookies.

More information on cookies

For more information on cookies installed through this website, you can contact us at

You can also visit, or, which contain general information about cookies and comprehensive information on how to modify the cookie settings on a wide variety of browsers and how to delete cookies from your computer.

Last revised: May 18th, 2022